SWAP ME(AT) is a campaign for everybody to participate in, to reduce global meat consumption.
The Kit to participate contains two different Stickers, an info Flyer and a manual on how to use the stickers.
The SWAP ME Stickers are designed to give an impulse, to exchange the product, the food shopper usually buys
with another meatless or vegan product.
Every meal choice, every day matters..
With saying “swap me against a meatless product” the sticker, placed on a product in the supermarket takes effect
at the exact right moment: at the buyers purchase decision.
Each sticker has a different information printed on the bottom. SWAP ME Stickers have four different categories.
- The ethical reason
– The health issue
– The environmental factor
– The world hunger subject
You can tell by the red highlighted icon which category the specific fact belongs to.