This is the Business Plan for the Jibs Concept Store as well as the graphic implementation.The project developed accompanied by a real store-start-up which is being realized.
Jibs Store sells fair-trade and organic street-wear. They also take in handcrafted products by local artists on a commission basis.
The idea is to give modern and fashionable people an alternative to the exploiting fashion chains in the city and to support local craftsmanship.
The project includes the Business Plan, the branding, the retail design, the in-house collection and the collection catalog and photography.